Job
Description
Are you energized to know your Consumers requirements and the market Insights? By using integrative thinking to seek tough business problems, Using diverse sources of knowledge from analytics to psychology? Are you an intellectually curious individual who is passionate about uncovering human needs and desires? Are you able to discover the story in all the noise and identify what really matters? If so, the Consumer & Market Knowledge (CMK) role is for you! In CMK, we combine analytics and insights to directly influence business strategy, product design, pricing, media investments, retail, go to market strategy and much more! We use our boundless curiosity to discover Consumers Requirements, why they want it, and how we can influence them through immersive exploration, in-depth analysis, and good research. We use state of the art analytics tools to dig deep in the data, identifying key business drivers and assessing the impact of investments like advertising and in store promotions. We use big data sources and analytics to understand consumers, markets, and retailers.
Role Insights for you : Your role in CMK is like an internal, active, and influential business strategy consultant, whose role it is to ensure that consumer and shopper are the foundation of our business strategy and execution. You are part of a multi-functional business team, working closely with Brand Management, Finance, Sales, R&D, and others, constantly exploring new opportunities for business growth. Your key to success will be your ability to build on and combine soft skills with analytical skills, and use creative mind to convey research findings to drive actions with your key business partners across levels and functions. We believe people are endlessly fascinating and theres always something new to discover. One day you could be exp
Profile
Job Qualifications
- Masters in Business Administration
- Strong Excel & Macro skills (preferred)
- Strong English communication (presentation, written, and listening) skills (Must)
- Tight-knit partnership skills and the ability to work within diverse organizations and teams
- Desire/passion to transform how decisions are made through ad hoc & scaled application of analytics
- Shown success at deriving insight from data and successfully communicating those insights to drive action
- Experience of 1-2 years in CPG (FMCG), banking, analytics & or consulting is a plus