Job
Description
- We have three touchpoints before we create a strategy, namely the client for whom we decide the strategy, their target audience, and the content/brands that the audience most interacts with and trusts. Candidate should have a firm grasp on how to use google to optimally understand and map this journey.
- Should be able to read the tone of content, study brands, and graphics to understand what works well for brands/people and what doesn't.
- Candidate should have basic common sense. If it's on Google, you can find it. We don't require people with degrees or prior knowledge We are looking for people who can write and work on whatever we ask them to, simply because they are smart enough to research and find information about it. The end piece should look like it's had been produced by someone who's been 30+ years in the industry, be it pharma, astrology, real estate, logistics or bollywood.
- Should know how to infer, predict, form opinions, maneuver, manipulate and suggest strategies and changes on behalf of the present consumer/producer information.
- Most of what we do revolves around content creation- so the person should have a good command over English language. Typos are a strict no-go. Don't need someone with fancy English, just someone who can write arguments well. Structure is key here.
- You may be asked to write articles one day, design graphics the other, and a Wikipedia page the next week. Again, should have enough passion to find whatever they need from Google and give us the final product
- Most of our content goes in print media, should be used to rejection and should take criticism well.
Please Note: The candidates will be required to turn in an assignment in the beginning. The sample won't be published anywhere, and will be the intellectual property of the candidate. It will help us judge your research and writing capability better.