Job Description

Job: Digital Marketing Executive

Department: Marketing

Location: Bengaluru

Summary of the job:

Digital Marketing Executive would create and manageall PPC campaigns, creative, optimization, monitoring and reportingin sync with business units and the companys goals. He/she will work closely with sales teams to generate marketing qualified leads. Together, they manage the relationship between marketing and sales to ensure that both sides are optimized to deliver and work for the highest quality leads. He/she will work with the team to ensure content creation on a regular basis and suggest changes to tweak the campaigns for best results.

Responsibilities:

• Manage strategizing, creation and optimization of PPC campaigns on multiple platforms Facebook, Instagram, Google adwords, LinkedIn, YouTube
• Tracking of funds in the PPC account and maintain conversions
• Create performance reports with recommendations for improvementsweekly
• Manage and improve SEO, improve keyword position, online branding, web traffic improvement, conversation optimization
• Provide SEO analysis and recommendations in coordination with elements and structure of the India and US websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals

Requirements:

• Required a candidate with PPC, SEO specialization with relevant experience of 3 - 4 years (experience working with bid management technology) with an understanding of web analytics Google, Facebookand LinkedIn ads
• The knack of implementing new technologies, automation capabilities that enhance SEM, SEO, quality lead generation efforts
• Ability to work with the team to create content/creative and optimise through A/B testing
• Experience in managing large scale performance based PPC campaigns
• Good knowledge and relevant experience in SEO and keyword research tools
• Digital marketing, PPC, creative skills, marketing campaigns, campaigns, PPC management, paid social media, Facebook ads paid marketing, revenue-driven performance

Skills Required: SEO,SEM,PPC,Digital Marketing Executive,MR