Job
Description
Build a strong Digital Marketing strategy to help Vedantu to reach its target audience at
scale to deliver growth at optimum costs.
● Build and lead best-in-class digital marketing team: Training, learning & development,
recruitment, management, org structure and more.
● Drive a mindset of building pipeline of multiple experiments in digital marketing to drive
growth.
● Acquisitions & Traffic Growth – Bringing CAC down with a steady focus on quality user
growth & retention.
● Build strategy for best-in-class SEO solutions for Vedantu's digital assets.
● Build and drive a strong strategy for our Web Product development efforts around Traffic
and Engagement Products that would help Vedantu reach its target audience at scale.
● Build strong analytics & insights to influence key business strategy.
● Collaborate with category & marketing teams for business prioritization as and when
needed. Should be able to build agile capabilities in the digital marketing portfolio to be
able to meet dynamic business needs.
● Drive Marketing-Tech roadmap in coordination with Tech-Product team and work closely
with product & engineering teams.
● Own marketing budgets and business results.
Other
Requirements :
IIT/IIM/MBA from a premier institute.
● 9+ years in marketing function with the last 5 years handling digital marketing of a
progressive B2C Tech Company at a senior level.
● Proven track record of growth hacking through digital marketing.
● Experience in a startup or entrepreneurial venture would be a big plus.
● Must have channel expertise and thought leadership when it comes to digital marketing,
SEO, ASO and its best practices.