Job Description

Build a strong Digital Marketing strategy to help Vedantu to reach its target audience at

scale to deliver growth at optimum costs.

● Build and lead best-in-class digital marketing team: Training, learning & development,

recruitment, management, org structure and more.

● Drive a mindset of building pipeline of multiple experiments in digital marketing to drive

growth.

● Acquisitions & Traffic Growth – Bringing CAC down with a steady focus on quality user

growth & retention.

● Build strategy for best-in-class SEO solutions for Vedantu's digital assets.

● Build and drive a strong strategy for our Web Product development efforts around Traffic

and Engagement Products that would help Vedantu reach its target audience at scale.

● Build strong analytics & insights to influence key business strategy.

● Collaborate with category & marketing teams for business prioritization as and when

needed. Should be able to build agile capabilities in the digital marketing portfolio to be

able to meet dynamic business needs.

● Drive Marketing-Tech roadmap in coordination with Tech-Product team and work closely

with product & engineering teams.

● Own marketing budgets and business results.

Skills Required: Communication Skills,Digital Marketing,Online Marketing

Other Requirements :

IIT/IIM/MBA from a premier institute.

● 9+ years in marketing function with the last 5 years handling digital marketing of a

progressive B2C Tech Company at a senior level.

● Proven track record of growth hacking through digital marketing.

● Experience in a startup or entrepreneurial venture would be a big plus.

● Must have channel expertise and thought leadership when it comes to digital marketing,

SEO, ASO and its best practices.