Job Description

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Qualifications

• A Bachelor or master s degree in business/Management Information Systems, Computer/Systems/Industrial Engineering, Computer Science, Business Analytics, Data Science, Operations Research or Statistics.
• Strong written and verbal communication skills to influence others to take action.
• Able to balance multiple priorities.
• Good social skills, self-motivated, dynamic with a can-do mentality.
• Strong enthusiasm and curiosity about the intersection of business and technology.
• Turning insights into actionable recommendations which will drive business value creation.
• You must be adept at demonstrating technologies for solving ad hoc business problems, innovating on potential future solutions, and working with technology partners to translate your innovations into robust, scaled, analytic solutions.
• Should have good understanding of digital marketing and AdTech ecosystem
• Should be able to leverage technology to drive awareness and generate leads across digital media channel

Technical Skills

• Research and recommend new marketing technology products.
• Evaluates emerging technologies.
• Discover trends and insights and optimizes spend and performance based on the insights.
• Play a product manager role for marketing technology products
• Brainstorms new and creative growth strategies through digital marketing.
• Train and support marketing team on using marketing technology products.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Leverage strong analytical ability to evaluate end-to-end consumer experience across multiple touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Provides thought leadership and perspective for adoption where appropriate.

Skills Required: Business Analytics,Analytical