Job Description

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• Researching and developing customer personas
• Assisting in content development to target consumers throughout the customer lifecycle
• Developing and executing short- and long-term multi-channel campaigns to drive leads and top of the funnel experience
• Leading A/B testing strategies and execution across all channels (like email marketing)
• Monitoring and optimizing campaigns and programs
• Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies
• Identifying new markets and advertising tactics to encourage business growth
• Measuring and analyzing campaign and marketing success
• Delivering performance reports to leadership and departments you partner with

What are we looking for:

• Bachelors degree in a related field
• Experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
• 6 month to 1 year of experience in lead generation is preferred

Skills Required: SEM, Digital Marketing, Digital Advertising