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Senior Analyst - Content Writer
Merck
Not Disclosed
0-3 Years
Full Time
Bangalore, Karnataka, IN
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Vacancy:
Not Disclosed
Posted:
1 year ago
Applicants:
6
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Job Description
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Research, evaluate, develop and optimize scientific and marketing content for the company’s Life science product portfolio. The content will be used on the company’s e-commerce website to attract more visitors, help the customers make their purchase decisions and enhance the user experience.
Create/Optimize the website pages content (Product Detail Pages, Category, Campaign, Application, Service pages, etc.), Scientific content like Application notes, Technical Articles & Protocols, etc.
Strategic support (for eg, keywords & content) to promote the products through different channels, such as Paid Search, Programmatic ads, Social Media etc.
Collaborate with the Digital & e-Commerce team, Product Managers, Marketing Communication teams, etc. to drive the projects
Requirements
Masters/Ph.D. in Chemical Sciences (Analytical/General Chemistry) with 3-5 years of experience in Digital Marketing/ Digital Content Writing/e-business/ Marcom etc.
Preferably having experience working in a Matrix organization for minimum 2 years
Lab experience is desirable
Skills
Strong English writing skills with a proven track record of producing high-quality scientific and/or marketing content for a global audience
Overall understanding of the Marketing funnel and Customer buying journey
Familiarity with Life Science Industries and broad knowledge of the customer base
Good understanding of the buyer persona
Experience with different Digital marketing/SEO tools like SEMrush, Google Analytics, etc.
Comfortable with Data analysis, using Performance dashboards, Sales reports, and market Insights, is preferable
Behavioral Skills
Excellent communication and presentation skills
Proficiency in problem-solving, planning & execution, business acumen, customer orientation, and high-impact communication
Proven ability to multi-task and work effectively in a fast-paced, deadline-oriented environment
Good team player & quick learner
Curious to learn & explore different opportunities to achieve the business objectives
Skills Required:
Social Media, Analytical, Content Writing
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