Job Description

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WHAT IS REQUIRED:

• Setting up social listening across the brand, and deliver best in class data solutions to client projects using statistical analysis and modelling techniques that deliver true insight
• To deliver expert web analytics analysis using Adobe Analytics and Google Analytics
• Feeding your findings to the client and creative teams on a daily basis
• Must be a strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode customers more emotional needs and solve business problems
• To assist with the development of business cases in support of campaign and wider data initiatives
• Create and provide monthly and quarterly reports for clients that use data to help guide our client teams through a narrative that includes what happened, why it happened, and the resulting data-driven recommendations
• Create and provide ad hoc reports surrounding key initiatives
• Confidently present monthly and quarterly reports to clients, and be the point of contact for any data-related inquiries

WHAT GOOD LOOKS LIKE:

• Experience with data visualization, social listening, and social analytics tools such as BrandWatch, Crimson Hexagon, UnMetric, and HootSuite
• Advanced experience with Excel, Google Sheets, and PowerPoint
• Agency experience is a must
• Ability to conduct high level analytics and strategy and wrap findings in a consumable presentation with an emphasis on narrative, insights, and recommendations
• Experience conducting consumer insights research
• Comfortable presenting interesting and high-energy reports both internally and externally
• Comfortable balancing multiple workstreams, including multiple reporting deadlines
• Able to advocate for the role of analytics and research, trumpeting the importance of data-based proof and the power of data-based insights
• Get the content, customer experience and creative teams to embrace and use the data insights you produce. Ensuring the team take a test and learn approach to content; real time data and insight driven optimisation to improve performance of digital content
• Self-driving with a track record of an entrepreneurial approach

Skills Required: Analysts,Customer Experience